BBC Media Action

BBC Media Action is an international development charity that utilizes media and communication to inform, connect, and empower people worldwide. The organization works with people in developing and transitional countries to improve their quality of life through innovative media use. Its activities include raising awareness of development issues among mass audiences and opinion-leaders, influencing attitudes and behavior in less privileged communities through educational programming, and building capacity within the media sector. BBC Media Action uses media outputs, including radio programming and field recordings, and supports activities like Road Shows and Open Days. The organization operates in Zambia, with a presence in Lusaka.