Marketing & Sales Officer

Job Summary

The Marketing and Sales Officer will be responsible for driving sales growth and expanding market presence within the solar and renewable energy sector. The role requires a professional with strong industry connections, a solid understanding of solar products and EPC models, and an active network of clients, developers, contractors, and channel partners. The successful candidate will identify new business opportunities, manage client relationships, and promote the company’s solar solutions to commercial, industrial, and residential markets.

Key Responsibilities

Business Development & Sales

Identify and pursue new sales opportunities within the solar and renewable energy market.

Leverage existing industry networks to generate leads from clients, developers, contractors, and channel partners.

Promote and sell solar solutions including panels, inverters, batteries, mounting systems, and related services.

Prepare and deliver sales presentations, proposals, and quotations to potential clients.

Negotiate contracts and close sales to achieve revenue targets.

Marketing & Market Expansion

Develop and implement marketing strategies to increase market penetration in the solar sector.

Promote the company’s solar solutions through industry events, networking platforms, and digital channels.

Conduct market research to identify emerging opportunities and competitor activities.

Build and strengthen the company’s brand presence within the renewable energy industry.

Client Relationship Management

Build and maintain long-term relationships with key clients and industry stakeholders.

Provide technical and commercial guidance to clients on solar solutions and project models.

Coordinate with technical teams to ensure proper solution design and project delivery.

Industry Engagement

Maintain active engagement with solar developers, EPC contractors, installers, and distributors.

Identify partnership opportunities with suppliers, channel partners, and financiers.

Stay updated on industry trends, policies, and regulatory developments in the solar energy sector.

Qualifications and Experience

Bachelor’s Degree in Marketing, Business Administration, Electrical Engineering, Renewable Energy, or a related field.

Minimum of 3 years’ experience in sales or business development within the solar or renewable energy sector.

Strong knowledge of solar products and system components.

Demonstrated ability to build and maintain a network of clients, developers, contractors, and channel partners.

Proven track record of meeting or exceeding sales targets.

Excellent negotiation, communication, and presentation skills.

Key Competencies

Strong industry networking and relationship-building skills.

Good understanding of solar project development and financing structures.

Ability to identify and convert business opportunities.

Strategic thinking and market awareness.

Self-driven with strong sales and marketing capabilities.